A business model analysis of blockchain technology-based startup

Joo Yeon Park () and Chang Soo Sung ()
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Joo Yeon Park: Murdoch University, Australia
Chang Soo Sung: Dongguk University, Korea, Republic of

Entrepreneurship and Sustainability Issues, 2020, vol. 7, issue 4, 3048-3060

Abstract: Blockchain is drawing attention as rising technology with the advantages of security, transparency, and immutability by a decentralized network structure. However, blockchain technology is still an immature technology and lacks common standards. The researches on blockchain technology have been mainly focused on the financial sector but rarely applied to the supply chain in industry sectors. Especially, the blockchain technologies developed by technology entrepreneurs are still challenging to apply to an actual business due to a lack of understanding of the possibility of creating value. Therefore, it is necessary to provide technological entrepreneurs with an understanding of the business model and the feasibility of creating value with the new technology like blockchain. To address the issue, this study investigates how blockchain technology is effectively applicable and what value can be achieved from it. The purpose of this study is to analyze a livestock traceability system using blockchain technology and investigate its business model in terms of the value proposition, value delivery, and value creation. This study would provide insights into the business value creation of blockchain technology.

Keywords: business model; blockchain technology; technology entrepreneurs; value proposition value delivery; value creation (search for similar items in EconPapers)
JEL-codes: M13 O32 Q16 Q55 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:7:y:2020:i:4:p:3048-3060

DOI: 10.9770/jesi.2020.7.4(32)

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