Lifelong learning as an employee retention tool. Comparative banking analysis

Jerzy Kaźmierczyk (), Gulnara Fatykhovna Romashkina () and Przemysław Macholak ()
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Jerzy Kaźmierczyk: Poznań University of Economics and Business, Poland
Gulnara Fatykhovna Romashkina: Tyumen State University, Russian Federation
Przemysław Macholak: University of Pennsylvania, United States

Entrepreneurship and Sustainability Issues, 2020, vol. 8, issue 1, 1064-1080

Abstract: Different companies choose different training strategies to reinforce human capital. The main aim of this paper is to measure the impact of training on the loyalty of bank employees. Various factors that could potentially impact the loyalty levels were considered. This comparative quantitative study is the first one that investigates the differences in loyalty levels that was carried out on a sample of Polish and Russian bank employees. The study manages to elaborate on the results of an original comprehensive survey conducted in both Poland and Russia on a sample of more than 2000 bank employees. Kolmogorov-Smirnov test, Mann-Whitney test, Kruskal-Wallis test, exploratory factor analysis, Cronbach’s alpha, Kaiser-Mayer-Olkin and Bartlett`s test and answer tree (CHAID method) were used. The paper confirms breaking up general loyalty concept into affective commitment and calculative loyalty. Training does not impact employees’ rational choices. However, employers can strengthen loyalty by using instruments influencing employees’ emotionality and thus strengthen human capital.

Keywords: lifelong learning; employee retention tool; training; human capital; e-learning (search for similar items in EconPapers)
JEL-codes: G21 J00 J39 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:8:y:2020:i:1:p:1064-1080

DOI: 10.9770/jesi.2020.8.1(71)

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