Comparative analysis of social and economic efficiency in managing product innovations in the pharmaceutic industry

Zhibek Omarkhanova (), Danagul Tleuzhanova (), Aigul Zholmukhanova (), Zamira Mukhambetova () and Sholpan Alpeissova ()
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Zhibek Omarkhanova: S. Seifullin Kazakh Agro Technical University, Kazakhstan
Danagul Tleuzhanova: S. Seifullin Kazakh Agro Technical University, Kazakhstan
Aigul Zholmukhanova: S. Seifullin Kazakh Agro Technical University, Kazakhstan
Zamira Mukhambetova: S. Seifullin Kazakh Agro Technical University, Kazakhstan
Sholpan Alpeissova: S. Seifullin Kazakh Agro Technical University, Kazakhstan

Entrepreneurship and Sustainability Issues, 2020, vol. 8, issue 2, 1245-1266

Abstract: Despite the variety of studies of modern innovative projects within the global pharmaceutical industry, the study of the management system for innovative projects in the pharmaceutical industry is relevant. The pharmaceutical business has a high social role in the country's economy, meeting the needs of the population in providing the necessary products. This is what determines the significant influence of the state on this sphere of economic activity, which is expressed in the mandatory fulfillment of a number of rigidly and clearly established requirements, due to which the observance of the rights of citizens in the possibility of obtaining high-quality pharmaceutical products will be ensured.The aim of the study is to consider the socio-economic characteristics of managing product innovations in pharmaceuticals (leading pharmaceutical markets) based on assessing the level of innovative activity of pharmaceutical companies, which addresses the problems of managing their role and importance in the healthcare system of Kazakhstan.

Keywords: pharmaceutical industry; product innovation; innovative development; innovation activity; management; development strategy (search for similar items in EconPapers)
JEL-codes: M21 O11 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:8:y:2020:i:2:p:1245-1266

DOI: 10.9770/jesi.2020.8.2(74)

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