Exploring behaviour control and actual use of Massive Open Online Courses system management for education sustainability

Aida Ahmed Zahrani ()
Additional contact information
Aida Ahmed Zahrani: Majmaah University, Saudi Arabia

Entrepreneurship and Sustainability Issues, 2021, vol. 9, issue 1, 386-400

Abstract: The effect of innovation diffusion theory (IDT) activities on the adoption of Massive Open Online Courses (MOOCs) system management for education sustainability was investigated in this research. The research extended the Technology Acceptance Model (TAM) with IDT. Therefore, the aim of this study is to investigate the factors that influence business students' perceived behaviour control and actual use of MOOCs system management for education sustainability. Structural equation modeling (SEM) was used to evaluate the hypothesized relationships basis of data collected from 235 business students at Majmaah University. Business Students' feedback was classified into eight factors and analyzed to see how they perceived about their perceived behaviour control and how they used MOOCs system management for education sustainability. The results showed a strong link between perceived compatibility, relative advantage, and perceived enjoyment, as well as perceived ease of use and usefulness. Perceived usefulness and perceived ease of use influenced positively business Students' attitudes toward use MOOCs, perceived behaviour control, and actual use of MOOCs system management for education sustainability. From the results, perceived compatibility, relative advantage, and perceived enjoyment all have a positive and important effect on perceived ease of use and usefulness of MOOCs, according to the findings. Business students' attitudes toward MOOCs, perceived behaviour control, and actual MOOCs system management for education sustainability use are all positively influenced by perceived ease of use and perceived usefulness.

Keywords: Innovation Diffusion Theory (IDT); Technology Acceptance Model (TAM); Massive Open Online Courses (MOOCs) system; management for education sustainability; Structural Equation Modeling (SEM) (search for similar items in EconPapers)
JEL-codes: A20 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://jssidoi.org/jesi/uploads/articles/33/Zahra ... n_sustainability.pdf (application/pdf)
https://jssidoi.org/jesi/article/877 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:9:y:2021:i:1:p:386-400

DOI: 10.9770/jesi.2021.9.1(24)

Access Statistics for this article

Entrepreneurship and Sustainability Issues is currently edited by Manuela Tvaronaviciene

More articles in Entrepreneurship and Sustainability Issues from VsI Entrepreneurship and Sustainability Center
Bibliographic data for series maintained by Manuela Tvaronaviciene ().