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Factors influencing the intention behind mobile wallet adoption: perceptions of university students

Wasef Mater (), Nasim Matar, Omar A. Alismaiel (), Moteeb A. Al Moteri, Ibrahim Youssef Al Youssef and Waleed Mugahed Al-Rahmi ()
Additional contact information
Wasef Mater: University of Petra, Jordan
Nasim Matar: University of Petra, Jordan
Omar A. Alismaiel: King Faisal University, Saudi Arabia
Moteeb A. Al Moteri: King Saud University, Saudi Arabia
Ibrahim Youssef Al Youssef: King Faisal University, Saudi Arabia
Waleed Mugahed Al-Rahmi: Universiti Teknologi Malaysia, Malaysia

Entrepreneurship and Sustainability Issues, 2021, vol. 9, issue 1, 447-461

Abstract: The desire of students towards adopting the mobile wallet technology can be affected by various factors. The exploration of these factors and the discussion of the future uses of this technology among university students are the targets of this study. The conceptual model employs the unified theory of acceptance and use of technology besides the self-efficacy construct in this research. Primary data was collected online by surveying 389 university students. The model was subsequently validated by employing the structural equation model. From the results obtained, the intention of students in the utilization of mobile wallet technology are largely affected by trust, self-efficacy, facilitating conditions (FC), hedonic motivation (HM), effort expectation (EE), performance expectation (PE), social influence (SI) and price value (PV). This research’s findings highlight the most significant factors in determining the intention behind mobile wallet technology utilization. The developed model is an appropriate research model to explore mobile wallet technology among students. This model focuses on students from private universities, which may limit its universality. The results of this analysis can benefit multiple institutions that use mobile wallet technology as a part of their services, such as banks, financial organizations and mobile payment system suppliers. Factors influencing customers’ intention behind adopting the latest technology-related services in developing countries are not sufficiently reported in the literature. This research paper can be considered the first to examine the intention behind the utilization of mobile wallets in developing countries.

Keywords: mobile wallet; unified theory of acceptance and use of technology; self-efficacy; customer intention; structural equation modeling (search for similar items in EconPapers)
JEL-codes: D14 D91 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:9:y:2021:i:1:p:447-461

DOI: 10.9770/jesi.2021.9.1(28)

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