Longitudinal research - Entrepreneurial orientation impact, innovativeness, and business performance in Croatian companies

Helena Šlogar ()
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Helena Šlogar: Libertas International University, Croatia

Entrepreneurship and Sustainability Issues, 2021, vol. 9, issue 2, 152-168

Abstract: The research explores whether there were changes in the model of the impact that entrepreneurial orientation (EO) had on innovativeness and business performance in Croatian companies, in the 2016-2019 period. To analyse data, we used regression and covariance analysis. The results reveal that the impact of entrepreneurial orientation and proactiveness on innovativeness and business performance did not show a significant statistical change between the years 2016 and 2019 in Croatian companies. However, the impact of risk-taking on innovativeness showed a statistically significant change. The change in the impact of risk-taking on business performance, and the change in the impact that autonomy had on innovativeness and business performance, could not be statistically reliably established. The results can benefit companies to better understand the entrepreneurial orientation and thus to increase the level of innovativeness in their operations. In the long run, this leads to the market competitiveness of their company. The results also contribute to the development of scientific thoughts about entrepreneurial success as the ultimate goal of entrepreneurship. Besides its contribution to the research of entrepreneurship, this article has meaningful implications for policy-makers and managers.

Keywords: innovativeness; Entrepreneurial Orientation; risk-taking; proactiveness; Croatian companies (search for similar items in EconPapers)
JEL-codes: F10 L26 O31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:9:y:2021:i:2:p:152-168

DOI: 10.9770/jesi.2021.9.2(10)

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