The Influence of Social, Marketing and Personal Factors on Bottled Water Drinking Behaviour in Eritrea

Fitsum Ghebregiorgis* and Habteab Tekie Mehreteab
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Fitsum Ghebregiorgis*: Department of Business Management and Marketing College of Business and Economics, Eritrea
Habteab Tekie Mehreteab: Department of Economics College of Business and Economics, Eritrea

Sumerianz Journal of Business Management and Marketing, 2019, vol. 2, issue 1, 1-5

Abstract: The consumption of bottled water has been increasing consistently across the globe. The main objective of this study is to investigate the social, marketing and personal factors affecting bottled water consumer behavior in Eritrea. This study examines the factors influencing bottled water consumption behaviour in Eritrea. The survey research design was employed using questionnaire as the data collection instrument. The items measuring the constructs were adapted from the extant literature. Data was analyzed using regression and correlation test. The Statistical Package for Social Sciences Software was used to analyze the data. Survey results based on a sample of 540 respondents indicate that some of the social, marketing and personal factors have a significant impact on frequency of drink and reason for purchase of bottled water (buying behaviour of consumers).

Keywords: Bottled water; Social; Marketing; Personal; Developing country; Eritrea (search for similar items in EconPapers)
Date: 2019
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