Market-Driven Management, Global Markets and Competitive Convergence

Elisa Rancati

Symphonya. Emerging Issues in Management, 2010, issue 1 Marketing Channels and Global Markets

Abstract: Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation it causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence)

Keywords: Competitive Convergence; Competitive Landscape; Global Competition; Global Markets DOI:http://dx.doi.org/10.4468/2010.1.08rancati (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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