Market-Driven Management and Global Economies of Scale

Alessandra Storlazzi
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Alessandra Storlazzi: University Suor Orsola Benincasa

Symphonya. Emerging Issues in Management, 2009, issue 2 Market-Driven Management and Competitive Customer Value - 2

Abstract: In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale. A market-driven management strategy radically alters the interpretation perspective of the issue of synergies. In market-driven management, synergies or economies of intensity of sharing do not derive from 'pooling resources' in order to saturate manufacturing capacity better, but from exploiting a store of skills to support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic recourse to their basic skills.

Keywords: Market-Driven Management; Global Economies of Scale; Over-Supply; Competitive Customer Value; The Yamamay Case; The Geox Case DOI: http://dx.doi.org/10.4468/2009.2.05storlazzi (search for similar items in EconPapers)
Date: 2009
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