Market-Driven Management and Global Supply Chain

Monica Faraoni () and Lorenzo Petretto
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Monica Faraoni: University of Florence

Symphonya. Emerging Issues in Management, 2009, issue https://symphonya.unicusano.it/article/view/2009.2.06faraoni.petretto

Abstract: Globalization and over-supply have pushed companies to face new competitive challenges. In such a competitive space, a new approach in managing the supply chains and the consequent optimization of material flows and intangible assets plays a crucial role for improving long-term performances of both individuals belonging to the chain and the entire supply chain. Companies are part of a systematic network of companies and an efficient management of the network allows to reduce the time-to-market for launching new products, to increase the ability to collaborate with value-chain partners and the ability to generate greater value for the customers.

Keywords: Market-Driven Management; Global Markets; Global Supply Chain; Global Sourcing; Pull/Push Supply Chain; Demand-Driven Supply Network DOI: http://dx.doi.org/10.4468/2009.2.06faraoni.petretto (search for similar items in EconPapers)
Date: 2009
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