Retailers, Frontiers of Innovation and Local Legislative Constraints

Vincenzo Tassinari ()
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Vincenzo Tassinari: Coop Italia, President

Symphonya. Emerging Issues in Management, 2010, issue 1 Marketing Channels and Global Markets

Abstract: The role of retail has deeply changed over the last years. Today, large scale retailers are no longer perceived as mere sellers of products. A modern, advanced retailer, must be able to innovate and enrich the value of the offer throughout its network, integrating more and more goods and services under an umbrella brand that increases distinctiveness and loyalty. In order to do so, it is necessary to have an entrepreneurial ability oriented towards evolution of demand, a socially-focused company mission, but also a legislative landscape that allows for this innovation process

Keywords: Large-Scale Retail; Global Markets; Supply Chain; Corporate Responsibility; The Coop Italia Case; Private Label; Corporate Responsibility DOI:http://dx.doi.org/10.4468/2010.1.03tassinari (search for similar items in EconPapers)
Date: 2010
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