Management Control in Global Mass Market Retailers

Francesca Gennari
Authors registered in the RePEc Author Service: Mario Risso ()

Symphonya. Emerging Issues in Management, 2010, issue 1 Marketing Channels and Global Markets

Abstract: For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organisational units and frequently from the existence of cooperative alliances with other companies

Keywords: Management Control; Globalization; Global Retailers; Mass Market Retailers DOI:http://dx.doi.org/10.4468/2010.1.06gennari (search for similar items in EconPapers)
Date: 2010
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