Fashion, Luxury and Design: Store Brand Management and Global Cities Identity

Elisa Arrigo ()
Additional contact information
Elisa Arrigo: University of Milano-Bicocca

Symphonya. Emerging Issues in Management, 2011, issue 1 Global Cities and Knowledge Management - 1

Abstract: The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management and events management), adopted by successful global companies (Gucci, Hermes, Kartell and Artemide) in the city of Milan, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define alternative models of immaterial consumption in the city.

Keywords: Global Cities; Store Brand Management; Fashion; Luxury; Design DOI:http://dx.doi.org/10.4468/2011.1.06arrigo (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://symphonya.unicusano.it/article/view/2011.1.06arrigo First version, 2011 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sym:journl:161:y:2011:i:1

Access Statistics for this article

Symphonya. Emerging Issues in Management is currently edited by Silvio M. Brondoni

More articles in Symphonya. Emerging Issues in Management from Niccolò Cusano University Via Don Carlo Gnocchi, 3 00166 - Roma - Italy.
Bibliographic data for series maintained by Silvio M. Brondoni ().