Integrated Commercial Activities and Intangible Consumption in Cities Development

Roberta Tresca ()
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Roberta Tresca: University of Chieti-Pescara 'G.D'Annunzio'

Symphonya. Emerging Issues in Management, 2011, issue 1 Global Cities and Knowledge Management - 1

Abstract: The transformations taking place in consumers' behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.

Keywords: Places of Purchase; Retailing; Intangible Consumption; Area (Urban or Rural); City of Pescara DOI:http://dx.doi.org/10.4468/2011.1.07tresca (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sym:journl:162:y:2011:i:1

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