Corporate Culture and Geopolitics

Jean Marc de Leersnyder ()
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Jean Marc de Leersnyder: HEC Paris

Symphonya. Emerging Issues in Management, 2002, issue 2 Corporate Culture and Market Complexity

Abstract: Geopolitics represents a privileged field for leading public players (the States themselves, government bodies, international organisations) and other bodies from the non-profit sector (NGOs). In the modern world, business has become one of the biggest contributors to geopolitics. Corporate strategy is developed within what is now a reconfigured space. This reconfiguration is the result of three factors: the geopolitical situation, globalisation and the behaviour and conduct of international corporations themselves. The commercial sphere is not separate to the political one. Geopolitics is the result of the games played out by all the leading players on the international scene. On this stage, neither states nor businesses can expect to play alone.

Keywords: Geopolitics; Geopolitics of Business; Market Economy; Foreign Trade Proliferation; Corporate Culture; Corporate Diplomacy; Globalisation DOI:http://dx.doi.org/10.4468/2002.2.06deleersnyder (search for similar items in EconPapers)
Date: 2002
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