Global Retailers and Competitive Customer Value

Sabina Riboldazzi ()
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Sabina Riboldazzi: University of Milan-Bicocca

Symphonya. Emerging Issues in Management, 2005, issue 2 Over-Supply and Global Markets - 2

Abstract: Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.

Keywords: Global Retailers; Market-Driven Management; Competitive Customer Value; Global Competition DOI: http://dx.doi.org/10.4468/2005.2.07riboldazzi (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (4)

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