Symphonya. Emerging Issues in Management

2001 - 2014

Current editor(s): Silvio M. Brondoni

From NiccolÃ² Cusano University
Via Don Carlo Gnocchi, 3 00166 - Roma - Italy.
Bibliographic data for series maintained by Silvio M. Brondoni ().

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Ouverture de 'Market-Driven Management': Jean-Jacques Lambin and Silvio Brondoni
Market-Driven Winners: George S. Day
Market-Orientation and Corporate Performance: Jean-Jacques Lambin and Ruben Chumpitaz
The Firm as a Viable System: Gaetano Maria Golinelli and Mauro Gatti
Competences and Human Resources Empowerment in a Market-Driven Company. The Unilever Case: Giuseppe Varchetta
Successful Market-Driven Organisations. The Procter & Gamble Case: Isabelle Schuiling

Ouverture de 'Brand Equity': Silvio Brondoni and Jean-Jacques Lambin
Brand Policy and Brand Equity: Silvio Brondoni
Earning the Right to Brand: David Court, Anthony Freeling and Mike George
The 22 Immutable Laws of Branding: Al Ries and Laura Ries
Brand Portfolio Reengineering. The Gruppo Coin Case: Flavio Gnecchi and Paolo Ricotti
Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case: Fabio Albanese
Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?: Isabelle Schuiling
European Community Trademark and Brand Equity: Stefano Sandri