 Institutional pressures and isomorphic change in a high-fashion company: the case of Brioni Roman Style, 1945-89Massimo Sargiacomo Accounting History Review, 2008, vol. 18, issue 2, 215-241 Abstract: Towards the end of 1945 a small tailoring shop named Brioni was opened in Rome to craft elegant garments for the international social elite. Although the original business idea proved successful, in the post-war period several endogenous and exogenous factors stimulated changes in managerial behaviour. The main object of this paper, which is informed by institutional sociology, is to elucidate the economic, coercive, mimetic and normative pressures that shaped key decisions of senior management in what became a high-fashion company. The most important isomorphic changes are portrayed as is the role played by two key actors in the company whose entrepreneurial activity stimulated institutionalisation processes inside the high-fashion environment. 'In memory of Nazareno Fonticoli and Gaetano Savini:two pioneers of the high-fashion world' Keywords: business history; fashion industry; institutional sociology; case-study (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:acbsfi:v:18:y:2008:i:2:p:215-241 Ordering information: This journal article can be ordered from DOI: 10.1080/09585200802058818 Access Statistics for this article Accounting History Review is currently edited by Stephen Walker More articles in Accounting History Review from Taylor & Francis Journals |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.