The influence of textual presentation order and graphical presentation on the judgements of non-professional investors

Andreas Hellmann, Chiing Yeow and Lurion De Mello

Accounting and Business Research, 2017, vol. 47, issue 4, 455-470

Abstract: The aim of this study is to examine the influence of textual presentation order and graphical presentation on the judgements of non-professional investors. Adopting an experimental approach and drawing on the belief-adjustment model, the study captures whether a recency effect prevails and whether this effect can be moderated by the inclusion of a graph. Additionally, the study utilises eye-tracking to provide a novel insight into the processes individuals use to assess financial information and form judgements. The results reveal that non-professional investors are susceptible to recency effects due to the strategic presentation ordering of narrative information. Non-professional investors give a lower performance rating if the negative information is presented last. The recency effect is not reduced through the inclusion of a graph.

Date: 2017
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:taf:acctbr:v:47:y:2017:i:4:p:455-470

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DOI: 10.1080/00014788.2016.1271737

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