Examining the 'Halo Effect' in lotto games

Kent Grote and Victor Matheson

Applied Economics Letters, 2007, vol. 14, issue 4, 307-310

Abstract: The 'Halo Effect' occurs when lotto ticket sales are unexpectedly high following a large jackpot. An examination of the Powerball lottery finds evidence that the halo effect exists and that it is the result of bettors exchanging prize winnings for new tickets.

Date: 2007
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Working Paper: Examining the Halo Effect in Lotto Games (2005)
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DOI: 10.1080/13504850500447372

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