Benford, Zipf and the blogosphere

Craig Depken

Applied Economics Letters, 2008, vol. 15, issue 9, 689-692

Abstract: The blogosphere is a relatively recent development on the Internet and, for this reason, has received limited empirical investigation. This short note investigates whether the popularity of the 500 most popular blogs during August and September of 2005, as measured by in-coming links, followed the first-digit distribution attributed to Benford (1938) and the rank-size distribution attributed to Zipf (1949). The evidence suggests that the blogs investigated were not characterized by either empirical regularity, consistent with blog popularity being caused by network externalities.

Date: 2008
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DOI: 10.1080/13504850600735270

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