Why buy when you can rent? A brief investigation of differences in acquisition mode based on duration

Amy Moore and Michael Taylor

Applied Economics Letters, 2009, vol. 16, issue 12, 1211-1213

Abstract: This article highlights an intriguing finding that the duration of use significantly affects consumers' choice of acquisition mode. When the duration is short, renting is preferred, while buying is preferred for longer durations, even when the economic consequences of both choices are exactly the same.

Date: 2009
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DOI: 10.1080/13504850701367304

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