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An experimental test of anchoring effect

Anna Dodonova

Applied Economics Letters, 2009, vol. 16, issue 7, 677-678

Abstract: This article presents an experimental evidence of the anchoring effect for people's valuations of different items. We show that people who were given both retail and wholesale prices of the item bid less aggressively than people who were given the retail price only.

Date: 2009
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DOI: 10.1080/13504850701221766

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