Does 'free-sampling' enhance the value of public goods?

Arthur Caplan, Douglas Jackson-Smith and Sandy Marquart-Pyatt

Applied Economics Letters, 2010, vol. 17, issue 4, 335-339

Abstract: This study investigates whether 'free sampling' enhances the value of public goods. Using data from a unique field experiment, we find that the WTP premium effect associated with a brief opportunity to consume a local public good for free is relatively small and temporary. It therefore may not be cost effective to offer free-participation incentives for public goods.

Date: 2010
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DOI: 10.1080/13504850701735872

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