Waste not, even if it's free: an experimental explanation for apparently unprofitable promotions

Amy Moore and Michael Taylor

Applied Economics Letters, 2010, vol. 17, issue 4, 341-343

Abstract: This article highlights an intriguing finding that consumers are averse to wasting even items gotten for free, and provides waste-aversion as an explanation for the prevalence of store promotions that at first glance appear to be unprofitable to a store.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:taf:apeclt:v:17:y:2010:i:4:p:341-343

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DOI: 10.1080/13504850701748891

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