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Why not sell lottery tickets in a pharmacy: on conflicting product features and consumer choice

Daniel Mueller and Philipp Wichardt

Applied Economics Letters, 2011, vol. 18, issue 15, 1491-1495

Abstract: This article reports data from a questionnaire study indicating that in a consumer choice problem, additional choice options can cause a tangible disutility that people prefer to avoid if the additional options exhibit features that conflict with those of the old ones, for example, lottery tickets (gambling) and health-care products (health and reliability).

Date: 2011
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DOI: 10.1080/13504851.2010.543068

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