The demand for UK beer: estimates of the long-run on- and off-trade beer price elasticities

P. R. Tomlinson and J. Robert Branston

Applied Economics Letters, 2014, vol. 21, issue 3, 209-214

Abstract: Over the last 30 years, UK beer sales have been falling while the market itself has experienced a dynamic shift from on-trade to off-trade sales. This article provides estimates of the long-run price, cross price and income elasticities, for both on- and off-trade beer consumption. The results shed light on the changing UK beer market, while also having different implications for imposing beer excise duties and the debate on a minimum price per unit for alcohol.

Date: 2014
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DOI: 10.1080/13504851.2013.848022

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