Inferring export orientation from corporate websites

Desamparados Blazquez and Josep Domenech

Applied Economics Letters, 2014, vol. 21, issue 7, 509-512

Abstract: The purpose of this article is to infer indicators about the export orientation of firms from the analysis of their corporate websites. Using a data set of manufacturing firms, two logistic regressions were performed and compared: one considering some firm structural variables, and another considering some web-based variables. Results showed that the website features are good predictors of the export orientation of firms, performing as well as the classic economic variables.

Date: 2014
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DOI: 10.1080/13504851.2013.872752

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