The determinants of digital terrestrial radio aftermarket coverage

Gary Madden, Paitoon Kraipornsak and Inayat Hussain

Applied Economics Letters, 2015, vol. 22, issue 8, 651-653

Abstract: This article examines 29 national digital terrestrial radio (DTR) markets to identify sources of aftermarket service deployment. Unlike mobile phones, potential revenues from DTR are small. Censored model estimation is intended to inform what is important to regulators in driving deployment when maximum revenue is not the primary goal. Results indicate markets with only public broadcasters have better coverage. Also, public broadcaster trials provide guidance in the regular service delivery. Further, public broadcasters network coverage usually exceeds that for commercial providers. Other significant factors are: technology (regional multiplex numbers), geography (size of covered area) and service type (data, simulcast, exclusivity).

Date: 2015
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DOI: 10.1080/13504851.2014.964827

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