Don’t fear risk, learn about it: how familiarity reduces perceived risk

Tal Shavit (), Eyal Lahav and Mosi Rosenboim

Applied Economics Letters, 2016, vol. 23, issue 15, 1069-1072

Abstract: This article suggests that learning about basic concepts concerning the risk and return of assets will reduce perceived risk. We show experimentally that people who learn about these basic concepts are willing to allocate more money to risky assets and consider the asset’s return relative to its risk.

Date: 2016
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DOI: 10.1080/13504851.2015.1133892

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