Can Facebook popularity help albums to remain in the sales charts?

Chien-Yuan Sher and Yi-Hung Kuo

Applied Economics Letters, 2018, vol. 25, issue 16, 1121-1124

Abstract: We empirically investigate the impact of Facebook popularity on the survival of mainstream albums in the sales charts, with our results indicating that running an official Facebook page can improve such survival. Nevertheless, for artists running pages, even in Taiwan, where more than 75% people use Facebook, a blind pursuit of the popularity of all posts will not ensure better survival in the charts.

Date: 2018
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DOI: 10.1080/13504851.2017.1400644

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