Gender and box office performance

Julianne Treme, Lee Craig () and Andrew Copland

Applied Economics Letters, 2019, vol. 26, issue 9, 781-785

Abstract: We analyse the box office–movie star relationship since the 1990s. We find that, on average, the contribution of at least one star was large, equalling roughly 10% of a film’s revenues. Also, consistent with the substantial difference in the average compensation between male and female stars, having a male star in a film generated a premium in the neighbourhood of 12%, while female star had no statistical impact on a movie’s performance.

Date: 2019
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DOI: 10.1080/13504851.2018.1495818

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