How do loss aversion and technology acceptance affect life insurance demand?

Bálint Zsolt Nagy, Mónika Anetta Alt, Botond Benedek and Zsuzsa Săplăcan

Applied Economics Letters, 2020, vol. 27, issue 12, 977-981

Abstract: The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related factors (usefulness of online technology and acceptance of smart devices) have a significant positive influence.

Date: 2020
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DOI: 10.1080/13504851.2019.1650882

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