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Media bias with asymmetric media quality

Sangwoo Yang

Applied Economics Letters, 2022, vol. 29, issue 19, 1810-1814

Abstract: This paper develops a location model of media bias with asymmetric media quality. In the model, media quality is defined as an ability to reduce the boundedly rational consumers’ efforts in reasoning information. The model shows that an equilibrium bias exists unless the cost of a high-quality media outlet for adjusting bias is small enough. The size and location of the equilibrium bias gap between media outlets depend on the quality difference. The results may provide a comprehensive understanding of the existing views that competition increases or lessens the media bias.

Date: 2022
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DOI: 10.1080/13504851.2021.1963401

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