Online video sharing and revenues during the pandemic. Evidence from musical stream data

Evangelos Mourelatos and Haris Mourelatos

Applied Economics Letters, 2023, vol. 30, issue 19, 2841-2847

Abstract: This study examines how instant online video sharing affects artists’ musical streams during the pandemic. On average, the use of the TikTok app significantly increases artists’ streams, by approximately 5%. This increase is even higher for male, European and dj Mag 2020 new entry artists.

Date: 2023
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DOI: 10.1080/13504851.2022.2110209

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