Higher risk exposure in gains brings more risk-taking in losses: an experimental study

Zhiqiang Dong, Yuchen Guo and Jun Zhao

Applied Economics Letters, 2024, vol. 31, issue 13, 1212-1219

Abstract: Past experiences play a key role in shaping risk preferences. Several experimental studies have found that the impact of antecedent risk exposure on subsequent risk-taking behaviour varies across domains, but a gap still exists in the literature with respect to how this dynamic is shaped by gains and losses. This paper experimentally reveals that exposure to a higher level of risk in the gain domain makes individuals more risk-taking in the subsequent loss domain and vice versa.

Date: 2024
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DOI: 10.1080/13504851.2023.2178618

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