Heterogeneous responses to boycott on services trade

Fang-Chang Kuo and Yi-Cheng Lin

Applied Economics Letters, 2025, vol. 32, issue 13, 1905-1908

Abstract: This paper examines the impacts of ‘No Japan’ boycott by Korean consumers on service trade amid 2019 Japan – South Korea trade dispute. Our findings reveal that individual consumers were more actively engaged in boycotting travel services, while business travellers did not exhibit a comparable level of participation. Moreover, the target country also responded in a similar manner, though the magnitude of their retaliation was relatively milder.

Date: 2025
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DOI: 10.1080/13504851.2024.2331663

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