Experimental evidence for the effect of fundraising mechanisms and charitable types on individual donations

Hsin-Yu Wang and Hui-Chun Peng

Applied Economics Letters, 2025, vol. 32, issue 5, 624-629

Abstract: This paper uses the real donation laboratory experiment to examine whether and how the fundraising mechanism and charitable type affect individual donation decisions. According to the experimental result, it shows that the fundraising mechanism is an important factor. The total donation generated by the simultaneous fundraising mechanism is marginally higher than that generated by the sequential fundraising mechanism. We also find that charities seeking to receive more donations should either make simultaneous fundraising requests or be the first fundraiser when the charity adopts the sequential fundraising mechanism.

Date: 2025
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DOI: 10.1080/13504851.2023.2278593

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