Impact of lawyer advertising on the image of lawyers in the United States

Richard Cebula ()

Applied Economics Letters, 1997, vol. 4, issue 11, 675-678

Abstract: The US Supreme Court in 1977 declared that most bans on lawyer advertising were unconstitutional. Since that decision, the volume of lawyer advertising has grown very rapidly. In addition, since the mid-1980s, Gallup polls indicate that the public's image of the law profession has declined substantially. Many members of the law profession casually conjecture that this decline is due to lawyer advertising. By contrast, this study offers a hypothesis that lawyer advertising should enhance the image of lawyers. In an effort to test this hypothesis, this study empirically investigates the impact of lawyer advertising on the image of the law profession. OLS results reveal that lawyer advertising may in fact elevate the image of lawyers in the USA.

Date: 1997
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.informaworld.com/openurl?genre=article& ... 40C6AD35DC6213A474B5 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:apeclt:v:4:y:1997:i:11:p:675-678

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAEL20

DOI: 10.1080/758530647

Access Statistics for this article

Applied Economics Letters is currently edited by Anita Phillips

More articles in Applied Economics Letters from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().