Extending dichotomous choice contingent valuation methods to pre-test-market evaluation: the case of a cable television service

Seung-Hoon Yoo ()

Applied Economics Letters, 2002, vol. 9, issue 5, 315-318

Abstract: The purpose of this paper is to introduce and test an extension of dichotomous choice contingent valuation methods to pre-test-market evaluation using the specific case of a cable television service. On the whole, respondents accepted the contingent market and were willing to contribute a significant amount, on average. This willingness varies according to individual characteristics and concerns about the service. It is concluded that the methods are potentially a useful tool for decision-makers in considering the provision of the service.

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:taf:apeclt:v:9:y:2002:i:5:p:315-318

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DOI: 10.1080/13504850110070005

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