Broker beauty and boon: a study of physical attractiveness and its effect on real estate brokers’ income and productivity

Sean Salter, Franklin Mixon and Ernest W. King

Applied Financial Economics, 2012, vol. 22, issue 10, 811-825

Abstract: This study examines beauty and its effect on real estate agents’ wages. We develop a model of beauty and real estate agent wages, performing empirical tests of the theory. We apply Two-Stage Least Squares (2SLS) methodology to a combined data set that includes multiple listing service data and a unique survey designed to measure individual agents’ beauty or attractiveness; the analysis takes two forms: transaction-level analysis and agent-level analysis. Results suggest that beauty augments more attractive agents’ wages and that more attractive agents use beauty to supplement classic production-related characteristics such as effort, intelligence and organizational skills.

Date: 2012
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DOI: 10.1080/09603107.2011.627211

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