The value of multiple reviews

Bryan McCannon

Applied Economics, 2012, vol. 44, issue 12, 1521-1525

Abstract: Expert opinion aids consumers purchasing a good they have no personal experience with. Previous research has found little to no impact of expert opinion on price. Evidence from panels of cigar reviewers shows that the explanatory power of the experts’ rating improves as more reviews are used.

Date: 2012
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DOI: 10.1080/00036846.2010.543081

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