Preference uncertainty in stated preference studies: facts and artefacts
Sonia Akter () and
Applied Economics, 2013, vol. 45, issue 15, 2107-2115
The ordinal scale and polychotomous choice methods are two widely used techniques for estimating preference uncertainty in stated preference studies. This article presents the results of two experiments that apply these estimation techniques. The first experiment was designed to compare and contrast the scores of the ordinal scale and polychotomous choice method. The second experiment was conducted to test a scale that combines verbal expressions with numerical and graphical interpretations: a composite scale. The results of the study can be summarized in three key findings. First, the polychotomous choice method generates a higher proportion of ‘yes’ responses than the conventional dichotomous choice elicitation format. Second, the composite scale generates a significantly higher proportion of certain responses. Finally, the ordinal scale performs poorly on the ground of construct validity.
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10) Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:taf:applec:45:y:2013:i:15:p:2107-2115
Ordering information: This journal article can be ordered from
Access Statistics for this article
Applied Economics is currently edited by Anita Phillips
More articles in Applied Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().