Impact of food safety information on US poultry demand

Lijia Mo

Applied Economics, 2013, vol. 45, issue 9, 1121-1131

Abstract: The impact of poultry product recall events on consumer demand in the US was empirically tested for four major categories of poultry: broiler (young chicken), eggs, turkey and other chicken (mature or nonbroiler chicken). From 2000 to 2004, poultry Food Safety Inspection Service (FSIS) recall events had a consistent positive impact on demand for turkey but no significant impact on other types of poultry products. United States Department of Agriculture (USDA) -- FSIS recall, as a complement to food labelling, did not undermine poultry consumption but promoted turkey demands. On the contrary, media recall undermined poultry demands. Moreover, it demonstrated that turkey consumers were a special behaviour group of poultry consumers.

Date: 2013
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DOI: 10.1080/00036846.2011.613796

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