A cost-benefit analysis of a condom social marketing programme in Tanzania

Robert Brent

Applied Economics, 2009, vol. 41, issue 4, 497-509

Abstract: This article uses the revealed preference, willingness-to-pay approach to estimate the benefits in a cost-benefit analysis of a condom social marketing (CSM) programme in Tanzania. The demand curve used to derive the consumer surplus had unit elasticity and it was estimated from a cross-sectional sample of 1272 persons. People were willing to pay different prices for the condoms because perceived quality varied. Net benefits were close to zero for the minimum estimate that ignored external benefits. With external benefits included, the CSM programme was judged socially worthwhile with our best estimate producing a benefit-cost ratio ranging from 1.31 to 1.72.

Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.tandfonline.com/doi/abs/10.1080/00036840701522887 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:applec:v:41:y:2009:i:4:p:497-509

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAEC20

DOI: 10.1080/00036840701522887

Access Statistics for this article

Applied Economics is currently edited by Anita Phillips

More articles in Applied Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().