Buying your way into a healthier lifestyle: a latent class analysis of healthy food purchases

Michelle Segovia and Marco Palma ()

Applied Economics, 2016, vol. 48, issue 21, 1965-1977

Abstract: A nonhypothetical second-price Vickrey auction was conducted to elicit consumer preferences and willingness-to-pay (WTP) for vegetable attributes, including production technique, origin, taste and health benefits. Using a latent class analysis (LCA) we segmented participants based on health-driven motivations, WTP estimates and socio-economic characteristics. Two latent classes were found and characterized as: ‘Health Conscious’ and ‘Health Redeemers’. In particular, the ‘Health Conscious’ consumers presented healthy lifestyle habits, expressed price premiums for domestic and local-specialty food products after a blind tasting treatment, but they did not have price premiums for health benefits of the products. On the contrary, the ‘Health Redeemers’ presented unhealthy lifestyles but they were willing to pay more for healthy food products, perhaps in an attempt to make up for their unhealthy habits.

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/00036846.2015.1111988 (text/html)
Access to full text is restricted to subscribers.

Related works:
Working Paper: Buying Your Way into a Healthier Lifestyle: A Latent Class Analysis of Healthy Food Purchases (2015)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:applec:v:48:y:2016:i:21:p:1965-1977

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAEC20

DOI: 10.1080/00036846.2015.1111988

Access Statistics for this article

Applied Economics is currently edited by Anita Phillips

More articles in Applied Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().