The relationship between export market orientation and export performance: an empirical study

Majed Barjas G. Alotaibi and Yabin Zhang

Applied Economics, 2017, vol. 49, issue 23, 2253-2258

Abstract: This article investigates the relationship between export market orientation and export performance in Saudi export firms. Questionnaire method was used to collect the data from managers of export firms with the mediating role of export strategy. The data were analysed using structural equation modelling (SEM) implemented using AMOS software. Results of SEM analysis showed that export market orientation has impact on export performance. The mediator variable export strategy was found to have partial mediation role in the relationship. This article joins the literature of international trade by adding the perspective of Saudi export firms. Managers of export firms can employ the study to support their firm towards the effect of market orientation on their performance.

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://hdl.handle.net/10.1080/00036846.2016.1237743 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:applec:v:49:y:2017:i:23:p:2253-2258

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAEC20

DOI: 10.1080/00036846.2016.1237743

Access Statistics for this article

Applied Economics is currently edited by Anita Phillips

More articles in Applied Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().