Key study of bank accounts for young people with using multi-criteria optimization and fuzzy analysis

Martina Hedvicakova

Applied Economics, 2017, vol. 49, issue 36, 3599-3610

Abstract: Using multi-criteria optimization and fuzzy analysis this article aims to select the most suitable bank account for young people. Two scientific questions are asked: Is the same type of student account suitable for an active as well as an inactive client? Are there any free of charge student accounts?The first part focuses on the introduction to the topic, a summary of the advantages and disadvantages of student accounts and modelling of two target groups. The second part describes the methodology of decision-making by using a fuzzy set theory. Selection of the optimum student account will be made by the transformation matrix. Subsequently, the retransformation matrix is set. The most suitable student accounts are again selected for each profile and the results are compared with the analysis in the first part. To complete the solution, the last part of the article focuses on decision-making with the uncertainty of input information. Due to ignorance of their own monthly needs and the number of payments, fuzzy sets are used. In addition to the active and passive client, a third profile will be newly created and can be identified with some of the profiles to a certain extent.

Date: 2017
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DOI: 10.1080/00036846.2016.1265073

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