The impact of name, image, and likeness contracts on student-athlete college choice

Mark F. Owens, Adam D. Rennhoff and Michael A. Roach

Applied Economics, 2025, vol. 57, issue 22, 2822-2838

Abstract: We estimate how ‘Name, Image, and Likeness’ (NIL) contracts affect NCAA football recruiting outcomes. We model recruiting as a multistage process, where schools make scholarship offers to athletes and then athletes choose a school based on their preferences over the offers received. We find that NIL values for athletes at a school are a significant predictor of recruits’ decisions to accept an offer. We test various counterfactual scenarios and conclude that NILs help Elite programs to attract talent with impacts similar to other program characteristics. It is unlikely that NILs alone could help other schools compete with the top programs.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/00036846.2024.2331425 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:applec:v:57:y:2025:i:22:p:2822-2838

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RAEC20

DOI: 10.1080/00036846.2024.2331425

Access Statistics for this article

Applied Economics is currently edited by Anita Phillips

More articles in Applied Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().