Advertising expenditure in 1950s Britain

David Clayton

Business History, 2010, vol. 52, issue 4, 651-665

Abstract: Advertising as a proportion of national income rose from the late 1940s and peaked in the mid-to-late 1950s. This growth however exhibited inflection points in 1949 and 1951 which coincided with political economy shifts. During this period of growth all sectors producing consumer goods increased expenditure on advertising; expenditure on advertising by the tobacco, and the clothing and footwear sectors rose the most relative to consumer spending on these product categories. From the mid-1950s, advertising of household goods, a category which included electrical durables and furniture, rose at the fastest rate.

Keywords: advertising; marketing; affluence; austerity (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1080/00076791003753194

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